Navigating a global pandemic while also expanding retail & online market share.
Signet Jewelers, a retail giant in the diamond industry, had to manage both creating safe, welcoming environments for their in-store shoppers and team members and ensuring an exceptional online experience for those shopping from home. This responsibility rested on the shoulders of their 250+ retail store managers.
Feeling the pressure of the business imperative and all the emotions associated with uncertainty, these managers had to be armed with practical tools to embody high-level agility and resilience to meet the dynamically rising business demands.
Cassandra led stakeholders' interviews with the executive leadership to align with the change mandate and curate a high-energy keynote introducing the Change Enthusiasm mindset to the entire organization.
The next step was to take this to the frontline teams, i.e., the store managers. We led a virtual workshop to enable them to embrace and implement a proven approach for invigorating and inspired leadership and influence through change.
Having activated the organizational grassroots, we circled back to the leadership via a candid discussion with the Executive Vice President of Global Store Operations. In this interactive live-streamed dialog attended by over 90% of Signet's leaders, we reiterated how the change mandate was, in fact, an incredible opportunity for sustained competitive advantage, building organizational agility & resilience, and personal growth for the store managers.
- Heading into a record Q4 from the prior year, through practicing the Change Enthusiasm® growth mindset, the Signet organization was
able to deliver 35% growth versus the prior year record. - A handful of store managers reported double or 100% growth over the quarter.
- Leaders not only set sales record, but delivered a record year in our 23-year strategic partnership with St Jude.
- Managers felt the content was pivotal in helping to make sure the environment at Signet was congruent & translated down to even their
seasonal employees. They were grateful to be given more tools to improve their own lives & the lives of others.
"The results that Change Enthusiasm Global brought to our team was record-setting. And when you circle back 60 days, 90 days, six months later the message is still resonating because it's real and it drives results."
BILL LUTH
Executive Vice President, Global Store Operations
