A Research-Driven Look At How Change Has Evolved, Part 2

By Elaina Carpino

Continuing our exploration from Part 1, “A RESEARCH-DRIVEN LOOK AT HOW CHANGE HAS EVOLVED,” the evolving nature of change is not just about high-level strategy or resources—it's intricately woven into the fabric of organizational culture, emotions, and the human touch. It's about understanding and addressing the very human reactions to change, whether it's resistance, fatigue, or ambiguity towards success metrics.

Let’s dive deeper into these remaining challenges by learning how you sit at the seat of choice to grow through change.

Cultural Clash

An organization's soul is its culture. If change goes against this ethos, resistance is inevitable. It's essential to understand the core values, rituals, and underlying beliefs that drive and make up the behaviors of employees within an organization. As culture is a set of behaviors over time, the only way to affect culture change is to go to the source: behavior manifesting from belief. “The most important thing is that you can't stay stuck in the past. You have to fix the things that are getting in the way of the future,” states an executive in the retail industry. Ignoring or undermining the deep-rooted beliefs, values, and behaviors during the change process can create friction and disengagement.

The Human Element

Change affects the heart, not just the workflow. Neglecting the human emotional response to change means you are not inviting the opportunity it can bring to grow and build resiliency muscles. Recognizing the stresses and anxieties that come with change—and providing the necessary emotional and psychological support—will make the transition smoother for all involved.

Measuring Success Ambiguously

If you can't define success, you can't achieve it. A holistic approach to metrics ensures initiatives remain on track. Measurable goals allow for real-time assessment and corrections. Without them, it's easy to stray off course or misinterpret outcomes. As one CEO states, “You must live change like it's the job. Everything you do, communications-wise, every interaction, you're evaluating yourself against, 'Am I behaving in a way that creates change?” Your role as a leader is to stand convincingly in the success of that change and to proactively take a pulse check not only on the change endeavor progress, but most importantly on your teams' ability to embrace and grow through the change.

Change Fatigue

While change is necessary for growth, an incessant wave of too much change can lead to burnout, disengagement, and skepticism. In our research, leaders talked about even the smallest amount of change as migrating from one email platform to another is enough to rock the team’s world. A statement by one of the leaders as it related to change fatigue was this, "Change is hard. It's a lot of work. You are going to have some really tough moments, emotional moments."

Navigating through the intricate web of change, this part of our series honed in on the human element of transformation, emphasizing the profound impacts of culture, emotions, and adaptability. But across both parts of our series, one message stands out:

The evolving nature of change demands more than just strategy and resources; it requires understanding, empathy, and a shared vision.

As we journey forward in this ever-changing landscape, let's not just adapt to change, but proactively shape it. Together, we can redefine success, ensuring that change initiatives not only survive but thrive in this new era. Your insights and stories play a vital role in this narrative, and we invite you to continue this conversation with us. Change isn't just inevitable; it's an opportunity waiting to be mastered.

Join the Conversation

With the human dimension of change in focus, how do you relate to these complexities in your organization? Contribute to our collective understanding by sharing your perspectives and stories below. Let's shape the narrative of change together!

Elaina Carpino

Elaina Carpino

Elaina is Change Enthusiasm Global’s Chief Operating Officer (COO). With more than 20 years of experience driving transformational change in high-performing teams and organizations, Elaina’s specialty is helping people see their potential and realize their personal and professional goals through behavior changes that bring out their very best.


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